We don't call them loot boxes. We look at it as surprise mechanics. People enjoy surprises its been a part of toys for years. We do think the way weve implemented these kinds of mechanics is quite ethical and quite fun. They arent gambling and we disagree that theres evidence that shows they lead to gambling. I think its important to look at this. If you go to a store that sells lots of toys, and you do a search for surprise toys, what youll find is that this is something people enjoy. They enjoy surprises. And so, its something thats been part of toys for years, whether its Kinder Eggs, or Hatchimals, or LOL Surprise. We do think the way that we have implemented these kinds of mechanics in I Can't Believe It's Not Gambling [which] of course is our big one is actually quite ethical and quite fun and enjoyable to people. We have no qualms that theyre implemented in an unethical way. If youre asking me if we have a duty of care under law, I can say theres not a law yet... - Luv, tEAm Mutant