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Each October, many charities around the world organize various events in support of Breast Cancer Awareness Month. Due to the support and consequential impact of these activities, "Pinktober" has become an immensely important tradition. This idea is usually represented by the Pink Ribbon, which has become a symbol of hope and a reminder to promote and share the necessary health information.
To help spread awareness of this cause, we hosted the Pink Ribbon Charity Event which came along with two special DLCs in 2019 - one for American Truck Simulator, one for Euro Truck Simulator 2.
https://store.steampowered.com/app/1162160/American_Truck_Simulator__Pink_Ribbon_Charity_Pack/?snr=1_5_1100__1100
https://store.steampowered.com/app/1068290/Euro_Truck_Simulator_2__Pink_Ribbon_Charity_Pack/
The purpose of these DLCs has been clear from the very beginning and it remains the same to this day. We want to donate 100% of the income generated from the sales of these two DLCs to the charities and organizations dedicated to the fight against Breast Cancer.
Throughout the whole year, we have been collecting the income from these DLCs and now we are getting everything ready to donate the final amount to some of the Breast Cancer charities, just like we did last year and the year before.
At the end of the month, we will release another blog post, in which we will announce how much money has been collected. This amount will be donated to the following 4 charities:
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